SR. Graphic Designer/Creative Specialist
SR. Graphic Designer/Creative Specialist
Creative Strategy for Performance Marketing
Scaling Iconic IP Across Social Platforms
Problem
Iconic IP like Mortal Kombat 1, Hogwarts Legacy, Game of Thrones Conquest, and Harry Potter: Magic Awakened needed short-form ads that could cut through crowded social feeds and perform across Facebook, YouTube, and TikTok.
Solution
I developed scripts and storyboards built around clear hooks and platform-specific storytelling, launching concepts through structured A/B testing. High-performing ads were optimized through cutdowns, pacing adjustments, and messaging refinements.
Outcome
A repeatable, performance-driven creative framework that balanced IP integrity with measurable results.
Key Insight
Creative that performs is creative designed to test, learn, and evolve.