My Background…
About
I’m a Creative Strategist and Senior Designer with over fifteen years of experience solving creative and design problems across entertainment, gaming, and technology. I’ve worked with and alongside brands such as Apple, Sony PlayStation, Warner Bros. Games, Google, Capcom, Pixar, Salesforce and Fortis Games, helping translate complex ideas into clear, compelling visual stories.
My background blends design, illustration, and creative strategy with strong cross-functional collaboration. I specialize in building ideas that live comfortably at the intersection of brand integrity, storytelling, and performance — whether that’s a global IP campaign, a product launch, or performance-driven social creative.
Creative Services & Expertise
Creative Strategy & Direction
Brand & Visual Systems
Graphic Design & Illustration
Campaign & Launch Creative
Performance Marketing Creative (UA / Social Ads)
Storyboarding & Script Development
Presentation & Pitch Design
UI & Digital Design
Packaging & POP
Photography Direction
Video Editing & Motion Collaboration
Working within Brand Guidelines at Scale
Leading and Guiding Creative Teams
Creative Problem Solving
Experience
I hold a BA in Graphic Design from Ex’pression College of Digital Arts in Emeryville, CA. After interning at Pixar, I worked as a freelance designer for agencies and companies across the San Francisco Bay Area, including CBS Channel 5 News, Comcast, and Duarte Design.
I later joined Sony PlayStation, where I grew into a Senior Designer and Project Manager, leading creative across major franchises and large-scale initiatives. Most recently, I’ve worked as a Creative Strategist supporting global entertainment IP at Warner Bros. Games and Fortis Games, developing scripts, storyboards, and performance-driven creative for platforms like Facebook, YouTube, and TikTok.
Across my career, I’ve worked in print, packaging, digital, social, POP, and large-scale event experiences, including E3, PAX, and Comic-Con (SD/NY) — often bridging design, strategy, and execution.
Perspective
My most important role is being a father to two incredible boys and a husband to a superhero wife and mother, who is the backbone of our family. It’s from my family that I draw inspiration — grounding my work in empathy, clarity, and honest storytelling.
As a creative, I’m always looking for new challenges — not just to grow as a designer and strategist, but to help others communicate what matters most through thoughtful, effective design.