SR. Graphic Designer/Creative Specialist
SR. Graphic Designer/Creative Specialist
PlayStation Collection
Premium Titles. Accessible Price. Preserved Value.
Problem
PlayStation needed to offer collections of premium first-party titles at a lower price point without diminishing brand or franchise value.
Solution
I designed a unified visual system that placed each franchise’s iconic characters front and center, separated from minimal backgrounds. Custom gold seals were added to highlight key features and signal curation, quality, and value — without discount language.
Outcome
A cohesive collection identity that maintained PlayStation’s premium feel while clearly communicating value.
Key Insight
Accessibility doesn’t have to look discounted — it can still feel premium.