SR. Graphic Designer/Creative Specialist
SR. Graphic Designer/Creative Specialist
PlayStation Qore – Monthly Digital Advertising
Creating Scroll-Stopping Campaigns for PlayStation's Digital Magazine
Problem
Qore, PlayStation's monthly digital gaming magazine, required fresh promotional advertising every month to generate excitement around new issues, featured games, and exclusive content.
Each campaign needed to feel unique while maintaining a recognizable visual identity across an ongoing series of monthly releases.
Solution
I developed a flexible creative approach inspired by the editorial design of Rolling Stone magazine. By allowing the featured artwork to interact with—and occasionally overlap—the Qore logo, each advertisement achieved a premium magazine aesthetic while preserving strong brand recognition.
The system made it possible to quickly produce compelling monthly digital advertisements that highlighted new content, showcased partner games, and kept the magazine visually fresh issue after issue.
Outcome
Designed recurring monthly digital advertisements for PlayStation's Qore magazine.
Created a scalable visual system that supported a wide variety of featured games and partners.
Elevated the editorial look and feel while maintaining a consistent brand identity.
Received positive feedback from producers and publishing partners for the refreshed creative direction.
Key Insight
The strongest recurring campaigns balance consistency with novelty. A flexible design system allowed every monthly advertisement to feel fresh while reinforcing the PlayStation Qore brand.